One thing that can be a downfall to text messaging is the fact each text only allows so many characters. Because of this, it can be hard to include all the information required in one text. When you send a text message with more characters than the allowed number or characters, it automatically will split [...]
We’ve touched on the concept of filtering messages and recipients but perhaps it can’t hurt to go into further detail. Filtering is in essence the ability to send messages based on different categories of people. The majority of mobile marketing providers allow their business to select a select few people in their list of opted-in [...]
Word of mouth is definitely a powerful tool and always has been, but today’s resources and technology are making it even more so. Think of it this way; before the days of the internet, you may have heard a lot about a particular restaurant that you were told you must try but can’t remember where [...]
The other day I got a text from my brother’s phone, but it wasn’t my brother who sent it. It was my 8-year old niece. This helped me realize how old I’m getting, how quickly she’s growing up and also how much technology truly is changing. We didn’t have texting ability during our childhood but [...]
